Articles
Insights, press coverage, and industry perspectives
Cow Talk
Over the years, we've written extensively about cattle management, industry trends, and the tools we use to improve our herd. These articles share what we've learned from decades of hands-on ranching combined with data-driven decision making.
One Industry Perspective
A look at where the beef industry stands and where it's headed
Beef & the Global Market
Understanding beef's place in the worldwide marketplace
Know Thy Cow
The foundation of effective herd management
Fat and Marbling
Understanding the difference and why it matters for quality
Herd Management Decisions
A comprehensive series on making informed management choices
Series includes:
- Fertility
- Forced Efficiency
- Disposition and Phenotype
- EPDs
- Linear Measurements
- Applied Linear Measurements
- Ultrasound
- Spot DNA
- Rail Data
Eye Trick Illustrations
Visual guides to cattle evaluation
Press Coverage
JHL Ranch has been featured in leading industry publications for our innovative approach to cattle management and quality beef production.
"DNA Is Their Way"
by Joe Roybal
Feature article on JHL's pioneering use of DNA technology for parentage verification and herd improvement.
"The Shifting Sands of Time Bring Braunvieh to the Sandhills"
by Marilyn Brink
In-depth profile of the Brownlee family and their integration of Braunvieh genetics into their Sandhills operation.
Have Questions?
We're always happy to discuss cattle management, our breeding program, or the tools and techniques we use at JHL Ranch.
Get in Touch